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OUR BRAND STORY

The journey of RV Refresh Liquors India Pvt. Ltd. began on 20th November 2023, guided by a visionary outlook and the astute leadership of Mr. Ajay Rana, a first-generation entrepreneur dedicated to redefining excellence in the liquor industry.

Since its inception, the R.V. Group has maintained an unwavering focus on emerging as one of the fastest-growing liquor conglomerates in the Indian beverages sector. By December 2023, the dynamic leadership team had assumed full ownership, marking a significant milestone in the company’s strategic evolution.

Driven by entrepreneurial ambition and strategic foresight, the team laid the foundation for RV Refresh Liquors Pvt. Ltd. in Nov. 2023, ushering in a new era of innovation, growth, and excellence within the ever-evolving world of spirits.

Our Mission

With a vision to establish itself as a global brand within a short span of time, the company has demonstrated a strong focus on exports and is strategically advancing to expand its presence across India and international markets. In parallel, it continues to strengthen its distribution and retail network while enhancing its distillation capabilities within the branded IMFL segment.

Renowned for its customer-centric approach, the group consistently strives to deliver quality and innovation. In January 2024, following extensive planning and dedication, the company proudly introduced its flagship product line under the distinguished brand name “Yeti”, featuring an alcohol content of 15%.

This milestone launch stands as a reflection of RV Refresh Liquors’ unwavering commitment to excellence, innovation, and its pursuit of creating distinctive experiences in the global spirits industry.

Our Vision

R.V.Group is committed to being the most trusted name in the IMFL (Alcohol-Beverage) Industry, providing international quality premium products, exceptional brands and display consistent passion for quality and customer satisfaction.

Our Leaders

It gives me immense pride to witness the remarkable journey of RV Refresh Liquors India Pvt. Ltd., a vision that has evolved through dedication, innovation, and an unwavering commitment to excellence.

With decades of entrepreneurial experience in diverse sectors. I have always believed that success stems from integrity, consistency, and a passion for growth. These principles continue to guide our organization as we venture into the premium liquor industry, building a brand that reflects quality, trust, and global standards.

At RV Refresh Liquors, our mission is not only to craft exceptional products but also to create value for our partners, customers, and the communities we serve. We are focused on expanding our presence across India and international markets, driven by innovation, strong partnerships, and customer satisfaction.

Together, we are shaping a future where Indian excellence meets global recognition.

– Mr. Ajay Rana
Chairman & Managing Director
RV Refresh Liquors India Pvt. Ltd.